Google Rating
Based on 3906 reviews
App Icon Google Play App Icon Apple
The Most Likable People You'll Ever Meet! SCHEDULE SERVICE

The Story Behind The Hobaica Pigeons

Hobaica Billboard

How Those Pigeons Came To Be Our Mascots

As a Phoenix resident, you have probably driven past a Hobaica billboard around town. And chances are, that billboard has had a picture of the Hobaica owners, Lou, Mike and Paul, all with birds on their heads. These birds, specifically, are pigeons, a pretty common bird in this country. 

Did you ever wonder why in the world the owners of a home services company would choose to show themselves with pigeons on their heads? We get asked this question a lot, and for those who don’t know, it’s a pretty funny story! 

It All Started With A Simple Sign

About 10 years ago, the team at Hobaica decided to put up billboards around town to advertise our services to the Phoenix area. Because we are a family-run business, it made sense to put our owners, Lou, Mike and Paul Hobaica, up on the billboards. 

For extra effect, we thought it would look really cool to have their heads popping up from the top. We hoped that customers would take an extra look at this fun effect and think of us when they had a home services need. We’ve all seen the billboards that are a little bit different and noticed them, so with our heads extended we hoped more people would notice us!

Turns out, it wasn’t just customers who noticed our popped-out heads. The pigeons did, too.

Fun Facts About Pigeons

  • There are more than 400 million pigeons worldwide. Their population is growing rapidly with the expansion of urban areas. 
  • Pigeons have been closely tied to humans for over 5,000 years, for food, entertainment and service. 
  • They have a very flexible diet and can well tolerate human food. 
  • Pigeons were used as mail carriers in both WWI and WWII. Historians estimate that numerous lives were saved as a result of their communication to and from the front lines. 
  • Pigeons are very intelligent creatures. They can recognize themselves in a mirror as well as all letters of the English language. 
  • Pigeons eat constantly and end up having to defecate up to 5 times an hour. Their feces is acidic and can cause damage to property and vehicles. (Take careful note of this fact). 

The Problem With Our Billboard

After it was decided to have fun pop-out designs on our billboards, we instructed them to be put up all over town. And we really liked them! We want our clients to trust in our team, and what better way than to show pictures of our owners right there on a billboard? 

It just so happened that Lou Hobaica’s head was the tallest cut-out on the billboard. And for a while, our signs looked great! But, after a few months, we noticed that Lou wasn’t looking so great anymore…. You guessed it, because of the pigeons. 

Pigeons really enjoyed sitting on the top of the billboard to, well, do their business. Because of the acidity in their feces, that part of the billboard was ruined. Mainly…. Lou’s face. 

A Solution For All

How do you control where pigeons land and do their business? Short of spikes or electric wires, you really can’t. However, we came up with a creative way to both have our owners pop out of the billboard and avoid pigeons defecating on their heads - by putting pigeon cut-outs on top of our owners’ heads! 

Now the pigeons sit on top of their cut-outs on the billboards and our owner’s heads are safe from any damage. A nice solution all around! 

We hope you enjoyed this story as much as we have enjoyed telling it over the years! Next time you drive by one of our billboards with the pigeons, make sure to wave at Lou, Mike and Paul, and the many pigeons who are probably hanging out there too.  

See you next time, from your friendly team at Hobaica Services. 

You’ll Lika…. Hobaica!!!!

» «

Check Out Our Reviews . . . From Neighbors Near You

Karen Smith
Karen Smith
00:13 30 Sep 22
An adjustment to our thermostat that, frankly, we should have figured out ourselves. But, the tech, Scot, took time to reset and teach us a few things and was extremely polite and helpful. Thank you!!
Graeme Hay
Graeme Hay
15:09 29 Sep 22
Great service by John today! Very kind to our dog too!9/22 update: great service from Jacey today
Jorge Velazquez
Jorge Velazquez
14:41 29 Sep 22
Donovan from Hobaica came over to inspect our A/C unit. Was very knowledgeable and professional, answered all my questions, strongly recommend Hobaica to anyone looking for professional, reliable, honest work
Cecilia Lok
Cecilia Lok
03:24 28 Sep 22
Really appreciated the text, email and phone call from the technician with ETA. Technician is courteous and professional. Identified the problem.
Cheryl Schmidt
Cheryl Schmidt
02:21 28 Sep 22
They did an excellent job!
Diane Wiesenthal
Diane Wiesenthal
01:20 27 Sep 22
Ryan Waters was the technician and he did a great job. He provided advice on the best filter to use and then proceeded to check out my system. When he discovered a serious leak he provided a clear explanation of what needed to be done and suggested the most cost efficient method of repairing it. It was a very good experience.
Jim Stevens
Jim Stevens
17:39 26 Sep 22
The electrician, Justin Driver was fantastic. We had a fairly complicated issue and he diligently worked the issue to full resolution over the course of 3 visits. He was always on time, very friendly and professional on every visit and even helped my move a heavy bed away from a wall for outlet access. I would highly recommend Hobaica and Justin if you have electrical issues in your home.
Grant Simpson
Grant Simpson
16:13 25 Sep 22
Tom showed up on time, was friendly, diagnosed and fixed the problem. He was a great rep for hobaica
Michael Madden
Michael Madden
23:17 23 Sep 22
Grayson was a fantastic technician. He was able to determine the problem immediately and was very thorough in explaining how he would fix it. He also helped us to understand how to prevent the problem from happening again in the future.

Free Giveaways That You'll Lika!

Promo American Flag Pin
App Apple
Promo Bag
Promo Hobaica Plungers
Promo Water Leak Alarm
Person Checking Temperature Of Cooking Chicken With Digital Thermometer
Promo Wine Bottle Thermometer

We Have Our Own App! Download The Hobaica App Now:

App Google Play App Apple