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The Story Behind The Hobaica Pigeons

Hobaica Billboard

How Those Pigeons Came To Be Our Mascots

As a Phoenix resident, you have probably driven past a Hobaica billboard around town. And chances are, that billboard has had a picture of the Hobaica owners, Lou, Mike and Paul, all with birds on their heads. These birds, specifically, are pigeons, a pretty common bird in this country. 

Did you ever wonder why in the world the owners of a home services company would choose to show themselves with pigeons on their heads? We get asked this question a lot, and for those who don’t know, it’s a pretty funny story! 

It All Started With A Simple Sign

About 10 years ago, the team at Hobaica decided to put up billboards around town to advertise our services to the Phoenix area. Because we are a family-run business, it made sense to put our owners, Lou, Mike and Paul Hobaica, up on the billboards. 

For extra effect, we thought it would look really cool to have their heads popping up from the top. We hoped that customers would take an extra look at this fun effect and think of us when they had a home services need. We’ve all seen the billboards that are a little bit different and noticed them, so with our heads extended we hoped more people would notice us!

Turns out, it wasn’t just customers who noticed our popped-out heads. The pigeons did, too.

Fun Facts About Pigeons

  • There are more than 400 million pigeons worldwide. Their population is growing rapidly with the expansion of urban areas. 
  • Pigeons have been closely tied to humans for over 5,000 years, for food, entertainment and service. 
  • They have a very flexible diet and can well tolerate human food. 
  • Pigeons were used as mail carriers in both WWI and WWII. Historians estimate that numerous lives were saved as a result of their communication to and from the front lines. 
  • Pigeons are very intelligent creatures. They can recognize themselves in a mirror as well as all letters of the English language. 
  • Pigeons eat constantly and end up having to defecate up to 5 times an hour. Their feces is acidic and can cause damage to property and vehicles. (Take careful note of this fact). 

The Problem With Our Billboard

After it was decided to have fun pop-out designs on our billboards, we instructed them to be put up all over town. And we really liked them! We want our clients to trust in our team, and what better way than to show pictures of our owners right there on a billboard? 

It just so happened that Lou Hobaica’s head was the tallest cut-out on the billboard. And for a while, our signs looked great! But, after a few months, we noticed that Lou wasn’t looking so great anymore…. You guessed it, because of the pigeons. 

Pigeons really enjoyed sitting on the top of the billboard to, well, do their business. Because of the acidity in their feces, that part of the billboard was ruined. Mainly…. Lou’s face. 

A Solution For All

How do you control where pigeons land and do their business? Short of spikes or electric wires, you really can’t. However, we came up with a creative way to both have our owners pop out of the billboard and avoid pigeons defecating on their heads - by putting pigeon cut-outs on top of our owners’ heads! 

Now the pigeons sit on top of their cut-outs on the billboards and our owner’s heads are safe from any damage. A nice solution all around! 

We hope you enjoyed this story as much as we have enjoyed telling it over the years! Next time you drive by one of our billboards with the pigeons, make sure to wave at Lou, Mike and Paul, and the many pigeons who are probably hanging out there too.  

See you next time, from your friendly team at Hobaica Services. 

You’ll Lika…. Hobaica!!!!


Check Out Our Reviews . . . From Neighbors Near You

scott agran
scott agran
05:53 16 Nov 21
Binh is a wonderful person and a great representative of his company. Excellent communicator, honest and hard worker
Linda Wendell
Linda Wendell
21:53 15 Nov 21
We were very happy with the service provided by Ryan Waters and his team.
Allan Smolko
Allan Smolko
04:06 13 Nov 21
They were great!
Vander Shanholt
Vander Shanholt
01:03 13 Nov 21
Scott was incredibly friendly and repaired our upstairs heat in short order
Barbara Myers
Barbara Myers
23:26 12 Nov 21
11/12/2021 - Another great Hobiaca experience - thanks for sending Justin Driver to service my HVAC and complete the water heater repair. Great service and very professional. Thank you HobiacaHobaica thank you for always sending the best in the business - Ryan Waters was so nice and professional. I really think your team sets the example for others in knowledge of your products and services you provide. Thank you!!
Diane Stouffer
Diane Stouffer
16:57 12 Nov 21
Binh Tran was great! He replaced the capacitor on our AC unit before we had an issue w the motor. He was courteous and professional. Thank you, Binh!
Cindy Fischer
Cindy Fischer
01:42 12 Nov 21
Ryan, Dylan& John were awesome. Professional, personable , on-time & dependable. Thx guys
Marc Jouandet
Marc Jouandet
23:36 11 Nov 21
Scott came by today to perform routine maintenance on our air conditioners. He discovered one of the capacitors to be failing & was able to replace it quickly & efficiently. Now I can get through the summer without worries. Thanks Scott!
Jack Guzman
Jack Guzman
22:13 11 Nov 21
Hello, just a little note to tell you how great our Technicians were today.Ivan and Troy showed up a little ahead of schedule, met with us, checked out the work areas and got right to work. And they did a fantastic job! I thought I was going to hear all kinds of banging and all kinds of noise but instead it was just a little bit of noise and the cool sound of Ivan whistling... reminded me of my Dad, he always whistled to, it was great.Troy was also quietly working outside.Upon completion of the work Troy and Ivan showed us their work and how the new thermostat worked.They did a great job with the installation, very professional work! I've seen a few air conditioning/furnace installations over the years when building homes with my dad and cousin...and these two technicians (Ivan and Troy) are obviously very good at what they do, and very good with the customer service experience they exhibited to us!!And personally I think they both definitely deserve a raise!!! And no, they didn't ask me to say this, LOL. It's obvious they're humble guys that would never ask for something like this, but they definitely deserve a minimum some fantastic kudos to some great Hobiaca Technicians!Kudos to Ivan and Troy for a job very well done!Thank you,Jack and Jackie Guzman11/11/2021

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