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Raving Fans is a Way of Life at Hobaica Services

Hobaica Services has been a leader in the HVAC industry for 59 years; this alone is quite a feat. In that time, they have built a reputation for quality customer service, and gained the trust, loyalty and respect of their customers as well as the community they serve.

Raving Fans

Hobaica values feedback from its customers regarding all aspects of their HVAC service. Customer feedback is so important that we established feature on our website called “Raving Fans.”  At “Raving Fans”, you can hear actual Hobaica customers talk about their HVAC service call experiences.

The technicians are repeatedly described as “professional”, “knowledgeable”, “courteous”, “polite”, and “personable.” Customers go on about the level of service that they received and speak about the technicians as if they are family.

We literally receive between 250-300 of these calls every month!  Then we award our employees for Raving Fan calls.  The awards have been large enough to fund vacations, contribute to large family purchases and create unshakable happiness for the winners of Raving Fan dollars!

We are so proud and honored to have customers like Ida Charles, Hobaica Customer since 1970 . . .

Ida Charles jumped at the chance to relocate to sunny Scottsdale to escape the brutal Wyoming winters when her husband received a job offer in the Valley in 1970.

Shortly after the move, Ida met a woman she described as “honest, charming and open”.  That woman was Elizabeth Hobaica, wife of Paul Hobaica, the founder of Hobaica Services.  The two became friends, and in the early years and circulated together volunteering for various charity organizations. On the occasion when Ida needed service on her air conditioning, Paul Hobaica was her first call and thus began a 40 year relationship with one company.

If only it were that simple . . .

While there are many mile stones which validate a customer’s loyalty to one company or another, there are also unexpected actions which touch the lives of other human beings and become an imprint of that person’s character.  Ida shared a story from the early 80s when she was working at a local shelter which served battered and abused women.

It was summer and the shelter had been nursing along an old AC unit for several years. The unit finally succumbed to its work load and died a painful death, leaving the staff and the women they served in a very hot and uncomfortable building.

The shelter operated on a shoe string already and there were simply no funds for a potentially large, unexpected expense like a new Air Conditioning unit.  Ida was given the task of “convincing” an air conditioning company to provide service and/or a new unit as a donation.  The odds were stacked against Ida’s mission. In fact, there was even an office pool betting against Ida’s ability to get the job done and not spend any money.

Ida spent a long hot day calling, vendor after vendor trying to get a new AC unit or service through the goodness of someone’s heart.  Time after time each company offered quotes and estimates and even some sympathy but would not offer the service or unit replacement for free, regardless of the cause or those being impacted by the heat.

By 6pm that evening, Ida was tired, hot and knew it was time to make an uncomfortable call to a friend.  She finally called Elizabeth Hobaica, who immediately put Paul Sr. on the phone.  Ida explained the situation to Paul, and was expecting another gracious “I’m sorry, but we can’t do that” type of response. Instead Paul simply said “why are we wasting time on the phone, I am on the way.”

Ida says “there is a lot of beauty in simply being nice and helpful; the Hobaica family lives that and its part of their company.”  Ida went on to say, “being loyal is easy when you see all the ways a company gives back to their community.”

Ida remains one of our favorite customers and we are honored to know her and have her loyalty for the past 40 years.  We look forward to serving her and her family for the next 40 years as well.

During the current economic times, it is comforting to know that one company has what could be considered by some as “old fashioned values”.  Hobaica was founded on the principle of treating others the way you would like to be treated, or the “Golden Rule” and 59 years later, they haven’t changed.

You see, Raving Fans isn’t just gathering testimonials.  Raving Fans is truly the foundation of our company.  If you would like to experience the Hobaica difference contact us at 602-995-0387 or visit us on the web at






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Check Out Our Reviews . . . From Neighbors Near You

Chase Coffield
Chase Coffield
18:58 03 Jul 22
July '22: Welp, of course the older AC goes out in the Phoenix summer on a long holiday weekend but Hobaica saved our holiday! Called the emergency line and they were able to get a technician (John M) on site within 2 hours. John was very helpful in explaining the situation and helping evaluate the options, very knowledgeable, informative, efficient, and of course top notch customer service.As I've used Hobaica twice in less than a year on two systems, I'll be relying on them in the future for electrical, plumbing, and HVAC needs.Nov '21: Of the 5 - 7 separate HVAC companies that came to give a quote, they were the only ones to provide more than one option based on the specific needs of the space and its use.My only criticism is regarding specifics of installation that I now have questions on, that should've been hammered out beforehand.
Elizabeth Silva
Elizabeth Silva
23:13 02 Jul 22
J. Miranda was so helpful and replied to our request right away! Called other places for emergency repair on our AC and they wouldn't be able to send someone for 3 days! Anyone who lives in AZ knows waiting that long is not an option especially during the summer! J. Miranda was friendly and took the time to explain what needed fixing. Will recommend! Thank you again!
Chad Van Haren
Chad Van Haren
20:04 02 Jul 22
Great experience receiving estimate. Quick scheduling of service. Knowledgeable service techs. Most importantly, they delivered peace of mind, which can't be purchased.
Harriet Moser
Harriet Moser
13:22 02 Jul 22
Great guys to work with. Knowledgable, efficient, professional.A follow up concern we had about our new unit was responded to quickly & well. Nothing wrong with the equipment, but it was retested and we were educated more about our new system by our tech.
Kitty Smith
Kitty Smith
11:56 02 Jul 22
Grayson Vu was a very knowledgeable and professional service tech. He was on time and took his time checking things out. He even recommended something to improve our air flow and comfort. Great company and great rep!
Karen Bender
Karen Bender
23:26 01 Jul 22
John and Jared came out today to take a look at my air conditioning unit. I live in a condo where I can’t see my unit but noticed some water dripping from the roof. They weren’t just on time, they were a little early which helped free up the rest of my day.They found that the system was running as it should be and let me know that the water was dripping because the condensation line was disconnected. Super easy fix with a little bit of glue, and they did not create worry where there was none just to add to the bill.As if that wasn’t good enough, they were incredibly nice and easy to talk to. Not nice because it’s required- just really genuine people. I was not expecting to have such an easy and inexpensive experience in Phoenix during hot, muggy monsoon season. Thank you both for making my day!
Jim Adams
Jim Adams
18:54 01 Jul 22
We recently had our air conditioning go out on Tuesday and on Friday a new unit was installed. The service has been fantastic. Could not have asked for a faster more friendly company.Zach and Gio were amazing in getting the unit installed and walking us through the new thermostat.
PHX Keeve
PHX Keeve
22:05 30 Jun 22
Grayson came out and was on time, and very nice. He took extra time to diagnose a potential problem, and even re-secured some wire mesh (to keep birds out) that had been blown off from the wind. He answered all my questions, will do business with hobaica again.
James Borsheim
James Borsheim
21:27 30 Jun 22
In every way possible, extremely professional service. Used since 2008, very pleased.

Free Giveaways That You'll Lika!

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